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2019 Taoyuan Agricultural Expo – “Announcement of Main vision and 30-day countdown”

Release Unit:
Research and Evaluation Commission
Release Date:
2019-09-20
Providers:
Planning Section


This is the third year of Taoyuan Agricultural Expo. The press conference of “Announcement of Main vision and 30-day countdown” was given today (the 29th), with Joe Fang, the visual designer for three Golden Awards in Taiwan,  invited to reveal the main vision of ‘Sprouting seeds' that continues from TAE's core idea.  Also published on the scene were the leading animation and the Five Features of the Expo. The Expo compound is expected to present the diversity of main vision, showing to everyone the unique charm of agriculture in Taoyuan.
This year, TAE employs the talent of Joe Fang, the only designer in Taiwan that has worked at all the main vision on Golden Melody Awards, Golden Bell Awards, and Golden Horse Awards as well as the 2019 Taiwan Lantern Festival. Starting from the Expo in the field and extending the concept of sustainability, Fang developed, by conceiving ‘Sprouting seeds', for TAE's 5 Areas and 16 Pavilions, five colors of pink, gold, grass green, jungle green and blue, complemented by the look of flower stretch of peach blossom, rice cuttage, grass field, circulation and technological cloud, to form the entire main vision that represents the contents of the areas of Expo, also implying a new start in next year of the Expo's transition to an environmental education base.
Additionally, by working with ‘dosomething Studio', who has performed the dynamic packaging design for Golden Bell Awards and Golden Horse Awards, the animation that employs a huge quantity of dynamic effects starts with seeds 
Sprouting and exhibits diverse transformation of taking root, growth, leap, blossoming, flow and ripples, coupled with dense or pale fainting in clear watercolor and light music to render a colorful world of seeds, bringing about a refreshing feeling of this year's Taoyuan Agricultural Expo. You are welcome to challenge the games in 16 themes, where you can crack the Expo codes by VR experience and better have first-hand experience in the features of the pavilions.
It is now 30-day countdown to the 2019 Taoyuan Agricultural Expo, with every pavilion fully ready to greet visitors from all walks of life with a brand new look. When it opens, there will further be nocturne activities, repeated performances and courses of DIY experience that are sure to enrich every visitor. Don't miss it from Sept. 28 to Oct. 27! Come visit the Taoyuan Agricultural Expo in Xinwu and feel the vibrancy of nature!
 
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2019 Taoyuan Agricultural Expo – “Announcement of Main vision and 30-day countdown”
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