skip to main content

weather_icon
26-31
108-09-17 Tue.
PRINT(OPEN NEW WINDOW) SHERE TO「Facebook」(OPEN NEW WINDOW)   SHERE TO「Plurk」【OPEN NEW WINDOW】   SHERE TO「Twitter」【OPEN NEW WINDOW】   L  M  S

Latest News


Promoting the National Games with “crossover and cross-border” marketing approaches/ Mayor Cheng hopes more people will join to support the National Games

Release Unit:
Department of Public Information
Release Date:
2019-08-28
Deadline:
2019-10-25
Providers:
Press Liaison Section


Taoyuan City Mayor Cheng Wen-Tsan hosted the municipal administrative meeting and listened to the report of the "2019 National Games Marketing Plan" from the Department of Public Information on August 28. He said that the 2019 National Games with 34 sports will be held in Taoyuan from October 19 to 24 this year. As regards publicity, Taoyuan City Government, GQ, municipal governments and county governments joined hands to promote the National Games with “crossover and cross-border” marketing approaches. Players are invited to serve as spokespersons to promote the National Games. In addition, classic video game characters and celebrities from different fields are invited to support the National Games, making the National Games in Taoyuan better known. Everyone is welcome to join the National Games to show their support for the players.

Mayor Cheng said that Taoyuan is a city aims to promote health and sports. The 2019 National Games is held by Taoyuan. Taoyuan City Government, GQ, municipal governments and county governments work together in the promotion of the National Games using “cross-border and cross-border” marketing approaches. Yen Po-Chun, the designer who served as the visual coordinator for Golden Melody Awards for three consecutive years is invited to design the 2019 National Games. The design combines the purple image of Taoyuan Airport MRT to create an identification system of the sporty Taoyuan team. Mayor Cheng hoped that Taoyuan team players will achieved outstanding performance. In the National Games this year, classic video game characters and celebrities from different fields are invited to show their support. Among them, Chen Chih-Han, CEO of Genghis Khan Fitness Club, not only agreed to promote the National Games, but also donated NT$1 million to show his full support. Taoyuan City Government is determined to spare no effort to strengthen various promotional campaigns with the aim of highlighting National Games in Taoyuan.

 
相關連結 相關附件 相關圖片
Promoting the National Games with “crossover and cross-border” marketing approaches/ Mayor Cheng hopes more people will join to support the National Games
Promoting the National Games with “crossover and cross-border” marketing approaches/ Mayor Cheng hopes more people will join to support the National Games
Back Home TOP